Contents
Yamine BOUDHANE: Event communication as a catalyst for corporate identity promotion: a case study of Ooredoo Qatar
Mohammed Ridha DJAAFARI, Abdelhalim MILOUDI, Tayeb MOUSLI: Evaluating the banking marketing mix's role in enhancing customer satisfaction: a case study on Al Salam Bank’s consumer car financing
Anna KONYEV, Olena DOLGALOVA: Target function of Ukraine's economy as a system in a changing VUCA – world
Theophilus Ehidiamen OAMEN: The impact of self-efficacy on performance mediated by intrapreneurial behavior among healthcare marketing professionals: a multiple mediation model
Mirosława PLUTA-OLEARNIK: Creating pro-environmental consumer behavior using mobile marketing tools
Anamika SOMERA, Raymond HAWKINS-MOFOKENG, Tshepo TLAPANA: Customers’ perception of service delivery at a provincial government investment promotion agency
Ekpenyong Ekpenyong UDOFIA, Jonathan Ehimen EKPUDU: Effect of total quality management on organisational productivity and market share
mmr-3-2025.pdf (6.41 MB, pdf)